NBA

Basketball
Licensing & Merchandising

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Basketball
Fan Engagement

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Basketball
Sponsorship & Marketing

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
Baseball

The addition of NHL jersey patch and MLB sleeve patch inventory to the existing NBA jersey patch programme has created a glut of inventory across the major US professional leagues. But, as Matthew Glendinning reports, agencies remain optimistic about demand for the assets.
Basketball
Sponsorship & Marketing

Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Basketball
Sponsorship & Marketing

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T
Multiple Sports
Sponsorship & Marketing

Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Basketball

The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avi…
Basketball
Sponsorship & Marketing

The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Multiple Sports

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Basketball
Licensing & Merchandising

NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
Basketball

Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.
Basketball
Sponsorship & Marketing

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Basketball
Sponsorship & Marketing

Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association. Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Basketball

Amid the 2019-20 NBA/WNBA season, the ‘Nike Game Growers’ initiative saw the sportswear giant work with the league to close the basketball participation gap for girls.
Basketball
Sponsorship & Marketing

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Basketball
Sponsorship & Marketing

The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Basketball
Licensing & Merchandising

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association