National Women's Soccer League (NWSL)

Football
Sponsorship & Marketing

The Kansas City Current have unveiled features of its new home, CPKC Stadium, which the National Women's Soccer League side claims is the world's first purpose-built ground for women's professional sport
Football
Fan Engagement

The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Football
Sponsorship & Marketing

The National Women's Soccer League has announced the sponsorship of wellness technology company Therabody, giving the company the title of the NWSL's official wellness technology partner
Football
Media

The National Women's Soccer League has announced a multi-year agreement with Gannett-owned USA Today Sports as the league's official media partner
Football
Sponsorship & Marketing

National Women's Soccer League sponsor UKG, which is the league's Challenge Cup title sponsor, has announced the first-ever $1m (€907,000) prize pool for the in-season cup competition in a goal to drive p…
Football
Sponsorship & Marketing

The National Women’s Soccer League has renewed its sponsorship deal with Anheuser-Busch for the 2023 season, making Bud Light the official beer of the NWSL.
Football
Sponsorship & Marketing

The National Women’s Soccer League has named American multinational computer software company Adobe its official creativity partner in a multi-year deal.
Football
Sponsorship & Marketing

UKG aims to raise both prize money and viewership as title sponsor of the NWSL Challenge Cup UKG’s presence will help promote the event and its broadcast scheduling
Football
Sponsorship & Marketing

On the back of the National Women's Soccer League's championship game, league sponsor Ally Financial announced it had extended its partnership with the league to run through 2027
Football
Fan Engagement

The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…
Football
Sponsorship & Marketing

Alaska Airlines has announced it will redirect sponsorship funds intended for Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns this financial quarter to the…
Football
Sponsorship & Marketing

The National Women's Soccer League has secured a multiyear partnership with leading American used car retailer CarMax, which has been designated the league's official auto retailer
Multiple Sports
Sponsorship & Marketing

Cryptocurrency broker and lender Voyager Digital, a partner of the National Women's Soccer League and the National Basketball Association's Dallas Mavericks, has filed for Chapter 11 bankruptcy protection
Football
Sponsorship & Marketing

The National Women's Soccer League has secured a multiyear, multimillion dollar agreement with United States-based human resources, payroll, and workforce management company Ultimate Kronos Group (UKG),…
Football
Sponsorship & Marketing

The National Women’s Soccer League has brought in Delta Air Lines as the league's official airline and travel partner ahead of the 2022 season.
Multiple Sports

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Football
Sponsorship & Marketing

The National Women's Soccer League has become the latest sports organization to enter the cryptocurrency landscape by naming Voyager Digital as its inaugural cryptocurrency brokerage partner.