The National Women’s Soccer League has named American multinational computer software company Adobe its official creativity partner in a multi-year deal.
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‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres
What’s important: Aligning the brand with high-profile, engaging sport.
Decision-making: Peter Robb, marketing director at Continental Tyres, is responsible for sponsorship within the UK & Ireland.
TCL focuses on brand awareness as it fills long-empty NFL TV sponsorship position
Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.
PlayStation the latest men’s Champions League sponsor to add women’s football package
PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
