National Rugby League (NRL)
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
NRL extends long-running Steeden ball sponsorship
Australasia’s National Rugby League has signed a five-year extension to its ball supply sponsorship with Steeden, the Australian sports equipment manufacturer.
NRL adds snack partner, Warriors sponsor at centre of referee ‘cheat’ row
Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes
NRL and Hisense reset sponsorship after tricky Covid period
Chinese consumer electronics and white goods brand Hisense has sought to refocus its sponsorship of Australia’s National Rugby League after its last deal with the property was disrupted by the Covid pandemic. Faaez Samadi reports.
Asahi extends NRL beverage sponsorship
The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
NRL secures multi-year Hisense sponsorship extension
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Chemist Warehouse extends with NRL to 2025
Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL).
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NRL signs sponsorship with Kia Australia
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Westpac acquires official match ball rights in major NRL sponsorship
Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game.
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Telstra signs landmark NRL naming rights extension
Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Swyftx deal marks NRL’s first cryptocurrency exchange sponsorship
Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
NRL adds EISS Super as match ball and regional series sponsor
Australia’s National Rugby League (NRL) has signed up industry super fund EISS Super as its match ball sponsor.
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Weber sponsors NRL State of Origin series as Canberra Milk brands Raiders jersey
Barbecue products retailer Weber has become the first ‘Official BBQ Partner’ of Australia’s NRL State of Origin series between representative rugby league sides from the states of Queensland and New S…
Telstra doubles up NRLW and NRL league naming rights
Australian telco Telstra has signed as the official naming rights partner of the National Rugby League Women’s Premiership (NRLW) for the next three years.