National Football League

The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games

Operators gain rights to purchase in-game commercial inventory

Company is back within the NFL after losing the league's global data rights

New venues, legalized sports betting are key drivers of growth

Mobile carrier to reach 28 NFL venues with advanced network by end of 2021

Align Technology builds sports sponsorship ties with league-level deal

Move designed to be both safety enhancement and new revenue driver

Reigning league MVP featured in venerable video game franchise

Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025

Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver