National Football League (NFL)

In November and December 2021 EA Sports leveraged its partnership with the NFL through an engaging, original campaign which saw football legend Peyton Manning take on the role of a ‘Madden Ratings Adjustor’. A

Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989

In February 2022, leveraging its NFL partnership rights around Super Bowl LVI, quick service brand Subway rolled out an activation around the current collectibles trend in the form of a campaign and new…

The National Football League has signed up Little Caesars as a new sponsor, designating the Detroit, Michigan-based chain as the league's official pizza in a multiyear agreement

League continues to evolve and expand its alcohol sponsorship activity

PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…

The Philadelphia Eagles have become the first National Football League team to secure commercial rights in Africa, with the franchise being granted international marketing access to Ghana.

The National Football League has renewed its regional sponsorship contract with gambling platform 888sport

The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland

Newly developed ad campaigns to focus on football talent at HBCUs

A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…

The NFL held 38 central sponsors in North America in 2021 – a portfolio valued between $1.48bn and $1.7bn. Major changes additions to the portfolio included the addition of Diageo as the league’s first sponsor in the spirits category.

Legal sports betting plays key role in upward revenue surge for the league

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.

P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product with a Peyton Manning-fronted NFL activation running from September 2020 to February 2021.

The National Football League and Anheuser-Busch InBev have secured a multiyear extension of their long-standing deal which designates the brewing company the global exclusive beer and hard seltzer sponsor…