National Football League (NFL)
Toyota ends NFL’s search for automotive sponsor
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
CBS Super Bowl ad space sales hit ’90 per cent’, Nickelodeon plan considered
Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
Apple Music headlines NFL sponsor reshuffle, car and headphone categories still open
The NFL made six additions to its domestic sponsorship portfolio for its 2022-23 season. Matthew Williams provides detailed analysis of a campaign when Apple Music replaced Pepsi as the Super Bowl halftime show sponsor but the automotive and headphone sponsorship categories remained open.
Disney ‘sold out’ of ad inventory for first day of NFL Draft
Disney has sold out of advertising inventory for the first day of the National Football League Draft, which will air on both ESPN and ABC across three days from April 27-29
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
TCL focuses on brand awareness as it fills long-empty NFL TV sponsorship position
Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.
Verizon named NFL’s coach-to-coach communications carrier
Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums
NFL to launch apparel line with Drake’s OVO
The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams
Pizza! Pizza! Pregame – Little Caesars and NFL
Little Caesars, the Detroit-based, nationwide pizza chain, became the official pizza sponsor of the NFL in 2022, a sponsorship held by rival Pizza Hut for the previous four years
TCL looks to expand US reach with NFL pact
Consumer electronics brand named league's official TV partner
Intuit, NFL renew partnership through 2026
The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026
Effect Sport renews agreement with NFL in Brazil
Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years
NFL UK signs lead partner deal with IG
Pact arrives in advance of first of three league games this season in London
Apple gains sponsorship rights to Super Bowl Halftime Show
League completes five-year agreement with technology giant
Hulu+ Live TV becomes first media sponsor of NFL Tuesday Night Gaming
Streaming platform Hulu + Live TV has been signed up as a media sponsor of NFL Tuesday Night Gaming (NFL TNG) by gaming entertainment company Enthusiast Gaming
NFL coaching headsets to be sponsorless during 2022 season
The headsets worn on the sidelines by National Football League coaches will not have any sponsorship logos on them for the 2022 season after American audio equipment company Bose called time on its deal…
Made for Football Watching – Pepsi & NFL
For the 2021 NFL season, sponsor Pepsi expanded its multi-faceted ‘Made for Football Watching’ programme. Ai
The Sheriff Returns – EA Sports & NFL
In November and December 2021 EA Sports leveraged its partnership with the NFL through an engaging, original campaign which saw football legend Peyton Manning take on the role of a ‘Madden Ratings Adjustor’. A