National Football League (NFL)
The headsets worn on the sidelines by National Football League coaches will not have any sponsorship logos on them for the 2022 season after American audio equipment company Bose called time on its deal…
In November and December 2021 EA Sports leveraged its partnership with the NFL through an engaging, original campaign which saw football legend Peyton Manning take on the role of a ‘Madden Ratings Adjustor’. A
Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989
The National Football League has signed up Little Caesars as a new sponsor, designating the Detroit, Michigan-based chain as the league's official pizza in a multiyear agreement
League continues to evolve and expand its alcohol sponsorship activity
PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…
The Philadelphia Eagles have become the first National Football League team to secure commercial rights in Africa, with the franchise being granted international marketing access to Ghana.
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
Newly developed ad campaigns to focus on football talent at HBCUs
A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…
The NFL held 38 central sponsors in North America in 2021 – a portfolio valued between $1.48bn and $1.7bn. Major changes additions to the portfolio included the addition of Diageo as the league’s first sponsor in the spirits category.
Legal sports betting plays key role in upward revenue surge for the league
In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product with a Peyton Manning-fronted NFL activation running from September 2020 to February 2021.