National Basketball Association (NBA)

US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.

NBA basketball team the Milwaukee Bucks has entered into a partnership with local medical facility the Orthopaedic Hospital of Wisconsin.

Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

Kaiser Permanente has been signed up as the inaugural healthcare partner of the NBA North American basketball league.

NBA basketball team Utah Jazz has agreed a multi-year partnership with fuel distribution company United Fuel Supply.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.

The National Basketball Association (NBA) has unveiled a multi-year extension of a partnership with automotive manufacturer Kia Motors America.

IT company Cisco has extended a partnership with North America’s NBA basketball league.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Audio equipment provider Harman International has signed a marketing and merchandising partnership with the NBA North American basketball league.

NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

Tyre brand Maxxis has announced a sponsorship agreement with NBA basketball team the Los Angeles Lakers for the 2014-15 season.

Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.

NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.