National Basketball Association (NBA)

The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…

Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.

The National Basketball Association will reportedly allow its teams to place an additional sponsorship logo on practice jerseys for use during team practices and shootarounds.

In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.

Michelob Ultra, the official beer of the NBA, leveraged its rights around the 2020 NBA season restart with a multi-channel campaign led by a Jimmy Butler singalong commercial

In February 2020, Hennessy leveraged its new status as the official spirit of the NBA with an integrated campaign launched to coincide with the NBA All-Star Weekend.

The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …

The National Basketball Association has named Michelob Ultra as the league's official beer partner in a multiyear deal

Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.

November 2019 saw Budweiser celebrate the extension of its NBA official beer partnership with a responsible drinking campaign fronted by LA Lakers star Danny Green.

The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing royalties.

The National Basketball Association has announced a multi-year, global deal with US sports equipment manufacturer Wilson Sporting Goods to become the league's official game ball partner

Leagues change course from initial stance, will support charities through mask sales

The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…

The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league

Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.