National Basketball Association (NBA)

Basketball
Events

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Basketball
Events

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
Basketball

NBA sponsor and Brazilian media rights-holder Budweiser leveraged its partnership with the league and championed grassroots hoops in Brazil through a project called 'Unbreakable Courts’ which saw the b…
Basketball
Sponsorship & Marketing

Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star
Multiple Sports
Finance & Law

Monumental Sports & Entertainment, parent organization of several North American pro teams, is stopping promotion of its FTX partnership after the cryptocurrency exchange filed for bankruptcy
Basketball
Finance & Law

Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods
Basketball
Sponsorship & Marketing

The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18
Basketball
Sponsorship & Marketing

League furthers its commercial activity surrounding first games in UAE
Basketball
Sponsorship & Marketing

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Basketball
Sponsorship & Marketing

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Basketball
Fan Engagement

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Basketball
Sponsorship & Marketing

The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe
Basketball
Events

The National Basketball Association is to stage two preseason games in Japan later this year
Basketball

The NBA’s domestic sponsorship portfolio is worth an estimated $694.25m (€625.33m) in 2021-22, up 15 per cent from $602m last season – itself a three-per-cent increase on the $585m valuation of the 2019-20 season.
Basketball
Sponsorship & Marketing

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.
Basketball
Data

Global sports data company also reports sharply improved quarterly earnings
Basketball
Media

Pair of US-based gaming companies takes on additional status, elevated designations with the league
Basketball
Sponsorship & Marketing

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal