MSG Sports
EXCLUSIVE: Knicks U-turned on patch deal with Saudi-backed Riyadh Season
A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
MSC Cruises comes on board as Knicks’ first global marketing partner
Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…
MSG Sports strikes Hub marketing partnership
Global insurance brokerage Hub International has been named a marketing partner of the National Basketball Association's New York Knicks and National Hockey League's New York Rangers as part of a wide-ranging…
Ice Keepers – Bud Light & NY Rangers / MSG
As the fallout of the pandemic extended the National Hockey League (NHL) 2020/21 season into the summer, New York Rangers partner Bud Light rolled out a drinks-linked engagement activation
MSG Sports extends, expands Mattress Firm partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with American mattress retailer Mattress Firm.
MSG Sports renews long-standing Anheuser-Busch partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with leading American brewing company Anheuser-Busch
Infosys to help improve MSG fan experience with digital command center
Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …
MSG Sports, JPMorgan Chase renew marketing partnership in multiyear deal
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.
MSG Sports extends Lexus marketing partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…