Ice Keepers – Bud Light & NY Rangers / MSG

As the fallout of the pandemic extended the National Hockey League (NHL) 2020/21 season into the summer, New York Rangers partner Bud Light rolled out a drinks-linked engagement activation. In June 2021 Bud Light offered fans an opportunity to win custom team and sponsor branded coolers filled with the actual ice from the side’s Madison Square Garden (MSG) home rink.

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