Manchester City

With sports statistics more readily available than ever, SAP’s ‘Who’s the Blue?’ campaign tested the knowledge of Manchester City fans through a global social media campaign.

English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool

English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…

J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment

German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola

Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola

Tecno Mobile has renewed a global sponsorship deal with football club Manchester City

Premier League football club Manchester City has signed a new partnership with China’s YuYuan Art Investment Group, based in Shenzhen.

Premier League club Manchester City has signed a new partnership with Chinese spirits brand JNC. Under the multi-year global deal, JNC will become the club’s Official Baijiu Partner worldwide.

Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA

FA Women’s Super League football club Manchester City has extended its partnership with audio visual provider, Pioneer Group.

Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup

UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.

Premier League club Manchester City has renewed its partnership with UK recruitment firm Hays

Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.

US software company Zoom Video Communications has agreed a partnership with Manchester City, its second deal with a leading English Premier League football club in the space of a week

German sportswear brand Puma has finally announced its long-term kit deal with City Football Group, including its flagship club Manchester City