Lidl
Lidl widens Uefa role with club competitions deal
German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Euro 2024 sponsorship pays dividends for Lidl
Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.
Tour de France adds Rexel as sponsor, Lidl backs WorldTour team
Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Lidl signs on to sponsor home Uefa Euro 2024
Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Lidl signs on as top-tier sponsor for Cycling World Championships
European retail store group Lidl has agreed a sponsorship deal with the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
Level The Playing Field – Lidl and Ladies Gaelic Football Association (LGFA)
In February 2021 BBDO Dublin launched a powerful campaign for retailer Lidl Ireland, activating its sponsorship of the Ladies' Gaelic Football Association (LGFA) across TV, OOH and multiple digital channels…
Lidl extends backing of Tough Mudder
Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder
EHF retains Lidl as Euros sponsor for next two tournaments
German supermarket chain Lidl has extended its commitment to the men’s European Handball Championship by agreeing to sponsor the next two editions of the national team tournament.
Lidl extends backing of EHF Euro
Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event.
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Lidl strikes early extension to DHB partnership
Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB).
Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Retail sponsorship in sport, 2018
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Retail sponsorship in sport, 2018 FREE
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.