LA28
Guild in, Salesforce out, as LA28 programme rings changes
The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
Oakley adds official eyewear designation for Team USA, LA28
US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games
LA28, Delta unveil first-ever integrated Olympic, Paralympic logo
Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
Salesforce aligns with Team USA, LA28, and NBCUniversal in seven-year deal
Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
Deloitte signs seven-year sponsorship deal with LA28
Professional services provider also extends long-running USOPC tie
Comcast extends Team USA sponsorship through 2028, aligns with LA28 Olympics
Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games
LA28 unveils interchangeable logos for 2028 Summer Olympics
Dynamic emblem treatment breaks historical Olympic mold