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Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year. T
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.