International Cricket Council (ICC)
ICC signs up EatFit as men’s T20 World Cup sponsor
The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Nissan to pivot from global deals to more ‘strategic partnerships’ says sponsorship head
Nissan is likely to pivot away from striking global sponsorship deals to focus instead on more ‘strategic partnerships’ according to Owen Hughes, head of global sponsorship for the car manufacturer.
FanCraze launches women’s Crictos; strikes ‘multi-year’ deal with Cricket West Indies
FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
ICC signs Dettol to provide sanitation support for T20 World Cup
The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
ICC becomes crypto platform FTX’s latest sponsorship move
The International Cricket Council (ICC) has become the latest rights-holder to sign up cryptocurrency exchange FTX to its sponsorship portfolio
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Fintech infrastructure firm Nium becomes ICC official partner
The International Cricket Council has signed up financial technology infrastructure company Nium to its sponsorship portfolio
Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
ICC continues sponsorship drive with Jacob’s Creek
The International Cricket Council has signed up Jacob’s Creek as its latest sponsorship addition ahead of the World Test Championship (WTC) final.
ICC makes Upstox latest sponsorship addition ahead of WTC final
The International Cricket Council has signed up investment platform Upstox to its sponsorship portfolio ahead of the World Test Championship final
ICC forges Shyam Steel deal for WTC final, streaming on ICC.tv in selected markets
Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.
ICC announces strategic long-term agreement with BharatPe
The International Cricket Council has signed up Indian payments company BharatPe as a sponsor of all global ICC events until the end of 2023
ICC invites expressions of interest to develop digital collectibles platform
The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC issues tender for an official apparel partner
The International Cricket Council has issued an invitation to tender for its official apparel partner position
ICC adds BYJU’S to top tier of sponsorship portfolio
The International Cricket Council has signed up Indian education technology brand BYJU's as a global sponsor