IAAF (International Association of Athletics Federations)
British Athletics appoints PHAR in search for lead partner
IAAF extends Asics deal for 10 years, approves name change
Qatar Airways to support IAAF worlds
Seiko extends long-running IAAF partnership
IAAF opens up new sponsor opportunity for Doha 2019
British Eventing engages The Sports Consultancy
QNB teams up with IAAF ahead of Doha 2019
Müller, Spar back World Indoor Athletics Championships
Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.
Toyo Tires backs World Indoor Athletics Championships
Japanese tyre manufacturer Toyo Tires has been named as a national partner of the International Association of Athletics Federations’ (IAAF) upcoming World Indoor Championships in Birmingham, England.
London 2017 signs new partners
Food products manufacturer Jordans Cereals has agreed a deal to sponsor this year’s edition of the International Association of Athletics Federations’ World Championships, while sports equipment brand Nordic Sport has partnered with the World Para Athletics Championships, which get underway on Friday.
Toyo Tires backs World Athletics Championships
Title sponsor signs up for IAAF World Relays
Strathmore Water refreshes London 2017’s commercial portfolio
Asics takes over from adidas at IAAF, quits US marathons
After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.
Asics replaces Adidas as IAAF partner
Adidas confirms early end to IAAF partnership, replacement lined up
Adidas rejects speculation over IAAF partnership
Sportswear giant Adidas has denied reports that it is seeking to end its partnership with the International Association of Athletics Federation (IAAF) almost four years early.
Coe ‘angered’ by Nestle’s termination of IAAF partnership
Sebastian Coe, the president of the International Association of Athletics Federations, has said he is “angered and dismayed” by food and beverage company Nestle’s decision to terminate its partnership of the governing body.