Hyundai
Fifa renews top-tier Hyundai sponsorship
Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.
Hyundai extends World Archery title sponsorship
Hyundai has announced a three-year extension of its sponsorship agreement with World Archery
EXCLUSIVE: Fifa stalled on Hyundai renewal worth $300m-plus per cycle
Fifa stalled on a sponsorship renewal offer from Hyundai in 2019 worth more than $300m (€291.9
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Premier League disqualifies Abramovich, Hyundai suspends Chelsea deal
Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Made for Those Who Drive Hockey – Hyundai & Ottawa Bandits
In 2020, Hyundai Canada introduced a fresh strand in its ongoing ‘Made for Those Who Drive Hockey’ platform when it teamed up with special needs ice hockey club Ottawa Bandits to connect with Canadian families on a more emotional level.
Duel/Fun Raised to N – Hyundai & Atlético Madrid
In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.
Super Bowl LIII Experiential – Hyundai & the NFL
In February 2019, Hyundai leveraged its on-site rights ahead of Super Bowl LIII in Atlanta to tell multiple brand and product stories through a range of communal and one-on-one experiences.
Femenino, con F de Fútbol – Hyundai & Atletico Madrid
Hyundai leveraged its Atlético Madrid sponsorship and reinforced its support for women's football in November/December 2019 with an emotional multi-media campaign.
Hyundai ‘set to exit’ A-League title sponsorship
Korean automotive manufacturer Hyundai is reportedly close to ending its long-running title sponsorship of club competition the A-League, leaving Football Federation Australia without one of its main commercial…
Hyundai FC – Hyundai & Chelsea FC
Chelsea official automotive sponsor and sleeve sponsor Hyundai expanded its ‘supporters first’ #ForTheFans concept through the ‘Hyundai FC’ grassroots football programme.
Hyundai teams up with Tampa Bay Buccaneers
NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai
Hyundai continues as top-tier World Archery partner
South Korean automotive manufacturer Hyundai has agreed a three-year contract extension to remain a top-tier partner of World Archery, the sport’s global governing body.
Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying about £5m (€5.4m/$6m
Hyundai to bow out of NFL partnership after Super Bowl
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
AS Roma teams up with Hyundai as new Global Automotive Partner
Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company
Hyundai adds Roma to shirt sponsorship roster
Korean automotive manufacturer Hyundai has signed a multi-year sponsorship deal with Italian Serie A football club AS Roma.
The deal covers the 2018-19 to 2020-21 seasons