European Tour
Maui Jim renews supplier deal with DP World Tour
The DP World Tour, the recently-renamed European golf tour, has agreed a multi-year sponsorship renewal with luxury sunglasses and eyewear brand Maui Jim
Fortinet joins European Tour in top sponsorship tier
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
The Farthest Shot in Golf – Callaway & European Tour
In April 2021, the European Tour paired up with lead partner Callaway and professional golfer Marcus Armitage for a world record attempt at ‘The Farthest Shot in Golf in a Moving Car’.
DP World to invest more than $400m in European Tour over next decade
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
European Tour to become DP World Tour in historic naming rights deal
Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Slync.io makes five-year title commitment to golf’s Dubai Desert Classic
Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.
Slync.io takes title role at European Tour’s upgraded Dubai Desert Classic
The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role
Luxury car maker Genesis increases title rights fee of co-sanctioned Scottish Open
Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week
PGA Tour, European Tour reveal new schedule as Genesis title sponsors Scottish Open
The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor
Acciona takes on Spanish Open title role to promote sustainable events
Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.
Rolex ups European Challenge Tour commitment as Grand Final title sponsor
The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season.
I
Cazoo snaps up two title sponsorships on European Tour’s UK Swing
Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.
Zoom joins European Tour’s top-tier sponsors
Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.
Title sponsorless French Open omitted from 2021 European Tour calendar
Golf’s French Open has been dropped from the European Tour calendar for 2021.
The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Porsche retains title rights to golf’s European Open
Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023
AXA named Presenting Partner of European Tour’s Scottish Championship
AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week