European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.
Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car. The two parties have signed a new four-year partnership.
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …