European Tour

Dubai-based airline Emirates will benefit from new digital rights, increased levels of hospitality and a greater number of Pro-Am ‘experiences’ as part of its three-year renewal with golf’s DP World Tour from 2022-24.

The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’. C

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.

US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…

Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.

Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome

The DP World Tour, the recently-renamed European golf tour, has agreed a multi-year sponsorship renewal with luxury sunglasses and eyewear brand Maui Jim

Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards

In April 2021, the European Tour paired up with lead partner Callaway and professional golfer Marcus Armitage for a world record attempt at ‘The Farthest Shot in Golf in a Moving Car’.

The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.

Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.