European Tour

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.

Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.

The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role

Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week

The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor

Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.

The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season. I

Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.

Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.

Golf’s French Open has been dropped from the European Tour calendar for 2021. The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.

Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023

AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week

A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…

The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche. T

Golf's European Tour has extended its contract with the title sponsor of its British Masters event, gambling brand Betfred

Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.