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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Luxury car maker Genesis increases title rights fee of co-sanctioned Scottish Open
Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week
Travelers extends as event title sponsor and official insurer of PGA Tour
US insurance company Travelers has extended its title sponsorship of the Travelers Championship PGA Tour event through 2030
PGA Tour opens up to gambling sponsors
Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
PGA Tour event forgoes title sponsorship to secure future
The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.