English Football Association (FA)

Boxing

Matt Riches, head of sports marketing for Suntory Beverage and Food, Great Britain and Ireland, explains the sponsorship strategy for the company's Lucozade brands and their recent endorsement deal with England midfielder Jude Bellingham.
Football

Google marketing executive Eileen Mannion explains how a Liverpool goal celebration inspired a social media frenzy for the company's Google Pixel mobile phone brand.
Esports

EE sponsors Wembley Stadium because it “big, bold and iconic” and allows the brand to “bring the network to life”. Ben Cronin speaks to the company's head of sponsorship, Matt Stevenson.

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
Football
Industry Moves

The Football Association, English football’s governing body, has kicked off a recruitment process for a head of commercial partnerships to replace Dan Kiddle, the incumbent in the position.
Football
Sponsorship & Marketing

England's Football Association has signed up trophy maker Thomas Lyte to its sponsorship portfolio
Football
Sponsorship & Marketing

The English Football Association has launched a new brand, England Football, as its new visual identity for the grassroots game in the country
Football
Finance & Law

The Women’s Super League, the top tier of women’s club football in England, still needs to go through a number of media-rights cycles before it is able to become self-sustainable, according to director of …
Football

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of
Football

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.
Football
Sponsorship & Marketing

The English Football Association (FA) has signed up health and life insurance company Vitality as the title sponsor of the Women's FA Cup
Football
Sponsorship & Marketing

Each of the United Kingdom's national football associations has partnered with Nationwide Building Society to support the return of grassroots football
Football
Sponsorship & Marketing

The 2020 FA Cup Final will be known as the Heads Up FA Cup Final after title sponsor Emirates, the Dubai-based airline, donated its naming rights to the mental health awareness campaign
Women's Football

Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
Football
Sponsorship & Marketing

The English Football Association has extended its long-term agreement with German tyre company Continental. The deal, which focuses on women’s football, will now run until September 2021.
Futsal

The English Football Association has agreed a three-year partnership with the international arm of Japanese children’s entertainment property the Pokémon Company.
Football

Food delivery company Deliveroo has agreed a deal to become an official partner of England’s national football teams and the FA Cup club competition.
Football

Beer brand Budweiser has secured a deal with the Football Association (FA) to become an Official Partner of the England women’s team.