DFB (German Football Federation)
Tipico keeps Bwin at bay with Bundesliga International deal
Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.
German Football Association extends with banking partners
The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.
DFB signs new partnership with Oddset
German state sports betting provider Oddset has secured a partnership with the German Football Association (DFB).
SAP renews German Football Association partnership
Software company SAP has signed a three-year extension to its partnership with the German Football Association (DFB).
DFB bets on market growth with shorter adidas deal
The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.
DFB nets lucrative extension to Adidas partnership
Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).
Adidas to pay €70m per year for DFB renewal – report
Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.
Commerzbank expands German football backing to women’s team
German banking and financial services company Commerzbank has extended and expanded its partnership with the German Football Association (DFB).
Targobank renews DFB-Pokal ties
Financial services institution Targobank has extended a deal with the German Football Association (DFB) to serve as an official partner of the DFB-Pokal cup competition.
DFB hits mark on German Cup deals with Ergo and VW
Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.
Ergo teams up with DFB-Pokal
Insurance group Ergo has entered into a three-season partnership with German club football’s knockout competition the DFB-Pokal.
German Football Association grabs refill with McDonald’s
The German Football Association (DFB) has agreed a three-year extension to its long-standing partnership with fast-food restaurant chain McDonald’s.
DFB extends Flyeralarm deal for women’s team
Online printing company Flyeralarm has struck a deal with the German Football Association (DFB) to extend its partnership with the women’s national team.
DFB scores extension with pharmacy partner
The German Football Association (DFB) has signed a one-year extension to its partnership with national pharmacy network Linda Apotheken.
Henkel joins DFB’s partner portfolio
The German Football Association (DFB) has agreed a partnership with consumer products manufacturer Henkel.
DFB to profit next year from 2014 World Cup triumph
Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.
Coca-Cola extends with German Football Association
The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.
Lufthansa travels on with German national team
Airline Lufthansa has sealed an extension to its official partner agreement with the German Football Association (DFB) until 2018.