Cricket Australia

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Cricket Australia has agreed a deal for Australian energy company Alinta Energy to become the principal partner of the country’s men’s national team.

Sports retail store chain Rebel has renewed its title sponsorship of Australian Twenty20 cricket competition the Women’s Big Bash League.

Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.

Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.

Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.

Australia’s Big Bash League Twenty20 cricket tournament has renewed its partnership with children’s entertainment brand Nickelodeon.

Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.

The Australian division of global payment services provider Mastercard has agreed a sponsorship deal with Cricket Australia.

Magellan Financial Group has entered into a partnership with Cricket Australia, through which it will serve as the new naming-rights sponsor of the national team’s domestic Test series.

Cricket Australia has unveiled food and beverages company Lion as its new beer partner after ending its long-running association with Carlton & United Breweries.

Sports retail store chain Rebel has opted to extend its title sponsorship of the Women’s Big Bash League following the success of the inaugural season of the Australian Twenty20 cricket competition.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

Cricket Australia, the governing body of the sport in the country, has renewed its partnership with Australian airline Qantas.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Private healthcare group Bupa has reached an agreement to become a gold partner of Cricket Australia.