Cricket Australia

Cricket
Industry Moves

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
Multiple Sports

Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Cricket
Sponsorship & Marketing

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Cricket
Sponsorship & Marketing

Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
Cricket
Sponsorship & Marketing

Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Cricket
Sponsorship & Marketing

Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Cricket
Sponsorship & Marketing

Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
Cricket

NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor Vodafone decided not to take up a one-year option for the 2022-23 season
Cricket
Sponsorship & Marketing

Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.
Cricket
Finance & Law

Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Cricket
Sponsorship & Marketing

Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
Cricket
Sponsorship & Marketing

Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
Cricket
Sponsorship & Marketing

Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.