Chelsea FC

English Premier League club Chelsea is preparing to find a new front-of-shirt sponsor once its deal with mobile phone network Three expires at the end of the season

An ongoing story-led activation running from 2021 through to 2023 by Chelsea FC and partner MSC Cruises called ‘Challenge Chelsea’ which leveraged player access, brand and club social channels and databases

Over a seven-year period, Japan’s Yokohama Tyres appointed online agency WePlay to activate is Chelsea FC sponsorship to build the brand globally, promote product awareness and grow its social following.

Former England Women and Chelsea player, Eni Aluko, has joined the Three mobile network as a brand ambassador

Chelsea FC has terminated the contract of its recently appointed commercial director Damian Willoughby for sending ‘inappropriate messages’ to football finance agent Catalina Kim.

Chelsea FC has appointed former City Football Group and EA Sports executive Damian Willoughby as its new commercial director, reuniting him with former CFG colleague Tom Glick who recently joined the London…

In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.

Over the 2020-21 Christmas holiday, Chelsea teamed up with shirt sponsor Three for a pandemic support initiative that encouraged UK sports fans to support each other over the festive season.

Cadbury’s umbrella 2020-21 initiative leveraged its 20 individual UK football club partnerships through a programme of over 100 activations aimed at reinforcing its positioning as part of country’s cultural fabric.

In October 2021, Chelsea official tyre partner Yokohama teamed up with 90min to showcase the brand’s fun side with a prank-style viral featuring Timo Werner, Mason Mount and Jorginho.

English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster

Creatively inspired by London’s 1960s Op-Art movement, Chelsea’s 2021-22 season shirt launch campaign was fronted by young players from across the club’s teams and amplified by kit partner Nike and shirt sponsor Three.

Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.

In July 2020, as the pandemic curtailed live events, new Chelsea shirt sponsor Three worked with the club and its kit supplier Nike on an augmented reality kit launch campaign.

Women’s Super League club Chelsea FC Women has signed London-based investment bank N+1 Singer as the club’s first shorts partner.

English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio

In 2016-17, Delta leveraged its Chelsea partnership to refresh its in-flight safety video with an animated film featuring stars Willian, Gary Cahill and César Azpilicueta.