Chelsea FC
Chelsea ‘set to end’ Three sponsorship when deal expires
English Premier League club Chelsea is preparing to find a new front-of-shirt sponsor once its deal with mobile phone network Three expires at the end of the season
Challenge Chelsea – MSC Cruises & Chelsea FC
An ongoing story-led activation running from 2021 through to 2023 by Chelsea FC and partner MSC Cruises called ‘Challenge Chelsea’ which leveraged player access, brand and club social channels and databases
Always-On Social Activation – Yokohama Tyres & Chelsea FC
Over a seven-year period, Japan’s Yokohama Tyres appointed online agency WePlay to activate is Chelsea FC sponsorship to build the brand globally, promote product awareness and grow its social following.
Eni Aluko joins Three as ambassador
Former England Women and Chelsea player, Eni Aluko, has joined the Three mobile network as a brand ambassador
Chelsea sack new commercial director Willoughby over ‘inappropriate messages’
Chelsea FC has terminated the contract of its recently appointed commercial director Damian Willoughby for sending ‘inappropriate messages’ to football finance agent Catalina Kim.
Ex-CFG executive Willoughby reunited with Glick as new Chelsea commercial director
Chelsea FC has appointed former City Football Group and EA Sports executive Damian Willoughby as its new commercial director, reuniting him with former CFG colleague Tom Glick who recently joined the London…
Breaking Barriers – Rexona & Chelsea FC
In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.
Support Someone Else – Three & Chelsea FC
Over the 2020-21 Christmas holiday, Chelsea teamed up with shirt sponsor Three for a pandemic support initiative that encouraged UK sports fans to support each other over the festive season.
Club Together – Cadbury & 20 UK football clubs
Cadbury’s umbrella 2020-21 initiative leveraged its 20 individual UK football club partnerships through a programme of over 100 activations aimed at reinforcing its positioning as part of country’s cultural fabric.
Yokohama Commercial Prank – Yokohama & Chelsea FC
In October 2021, Chelsea official tyre partner Yokohama teamed up with 90min to showcase the brand’s fun side with a prank-style viral featuring Timo Werner, Mason Mount and Jorginho.
Chelsea delivers new sponsorship addition with Zapp deal
English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster
It’s a Chelsea Thing – Nike & Chelsea FC
Creatively inspired by London’s 1960s Op-Art movement, Chelsea’s 2021-22 season shirt launch campaign was fronted by young players from across the club’s teams and amplified by kit partner Nike and shirt sponsor Three.
Chelsea agrees training kit deal with Trivago, aims to ‘attract younger brands’
Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.
Virtual Kit Launch – Three & Chelsea FC
In July 2020, as the pandemic curtailed live events, new Chelsea shirt sponsor Three worked with the club and its kit supplier Nike on an augmented reality kit launch campaign.
Chelsea FC Women signs N+1 Singer as first shorts sponsor
Women’s Super League club Chelsea FC Women has signed London-based investment bank N+1 Singer as the club’s first shorts partner.
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
Gaming Safety Video – Delta Airlines & Chelsea FC
In 2016-17, Delta leveraged its Chelsea partnership to refresh its in-flight safety video with an animated film featuring stars Willian, Gary Cahill and César Azpilicueta.