Chelsea FC

In July 2020, as the pandemic curtailed live events, new Chelsea shirt sponsor Three worked with the club and its kit supplier Nike on an augmented reality kit launch campaign.

In 2016-17, Delta leveraged its Chelsea partnership to refresh its in-flight safety video with an animated film featuring stars Willian, Gary Cahill and César Azpilicueta.

In December 2019, battery manufacturer Duracell became the first brand to sign-up to one of Chelsea’s trial, short-term partnerships.

Chelsea official automotive sponsor and sleeve sponsor Hyundai expanded its ‘supporters first’ #ForTheFans concept through the ‘Hyundai FC’ grassroots football programme.

Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…

Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.

Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final

South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m

Swiss-based MSC Cruises will become the Official Global Cruise Partner of English Premier League club Chelsea from January 2019

Apple’s Beats by Dre has extended its Official Sound Partner deal with Chelsea FC. The new deal will run for three years, until the end of the 2020-21 season.

Unilever-owned antiperspirant brand Rexona has signed sponsorship deals with English Premier League football clubs Manchester City and Chelsea

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…

English Premier League football club Chelsea has named Millennium & Copthorne Hotels as its official hotel partner.

English Premier League football club Chelsea has today (Monday) unveiled Korean automotive company Hyundai as its new sleeve sponsor.

The Sony Music division of electronics giant Sony has entered into a partnership with English Premier League football club Chelsea.

English Premier League football club Chelsea has agreed sponsorship deals with Nigerian beer brand Star and Unilever-owned antiperspirant Rexona.

Thailand-based beer brand Singha has renewed its partnership with English Premier League football club Chelsea.