Chelsea FC
Features
Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying about £5m (€5.4m/$6m
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Chelsea gains from sleeve deal with Yokohama’s second brand
English Premier League champions Chelsea has sold its shirt sleeve rights to Alliance Tyres, a second brand of the club’s main shirt sponsor Yokohama Tyres.
BetVictor: Chelsea deal aimed at global customers
Online casino and sportsbook operator BetVictor is targeting international markets with its multi-year deal as the Global Betting and Gaming Partner of English Premier League champions Chelsea.
BetVictor goes global with Chelsea betting deal
Online casino and sportsbook operator BetVictor has become the Global Betting and Gaming Partner of English Premier League champions Chelsea.
Chelsea lands Yokohama as airline deal fades
Japanese tyre company Yokohama Rubber last month signed a five-year deal, from 2015-16 to 2019-20, to become the new shirt sponsor of English Premier League club Chelsea.