Gaming Safety Video – Delta Airlines & Chelsea FC
In 2016-17, Delta leveraged its Chelsea partnership to refresh its in-flight safety video with an animated film featuring stars Willian, Gary Cahill and César Azpilicueta.
#PowerOn – Duracell & Chelsea FC
In December 2019, battery manufacturer Duracell became the first brand to sign-up to one of Chelsea’s trial, short-term partnerships.
Chelsea struck £40m-per-season Three deal in-house
Chelsea Football Club sourced its new main shirt sponsorship deal with the UK-telco Three from its in-house team, SportBusiness has learnt
Hyundai FC – Hyundai & Chelsea FC
Chelsea official automotive sponsor and sleeve sponsor Hyundai expanded its ‘supporters first’ #ForTheFans concept through the ‘Hyundai FC’ grassroots football programme.
1xBet adds Chelsea to football portfolio
Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
Singha extends long-running Chelsea partnership
Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
Liverpool, Spurs fans urge sponsors to forfeit Champions League final tickets
Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final
Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m
MSC gets Chelsea on board with global partnership
Swiss-based MSC Cruises will become the Official Global Cruise Partner of English Premier League club Chelsea from January 2019
Chelsea FC gets with the Beats by Dre
Apple’s Beats by Dre has extended its Official Sound Partner deal with Chelsea FC. The new deal will run for three years, until the end of the 2020-21 season.
Rexona signs global partnerships with Premier League giants
Unilever-owned antiperspirant brand Rexona has signed sponsorship deals with English Premier League football clubs Manchester City and Chelsea
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Chelsea signs hotel partner
English Premier League football club Chelsea has named Millennium & Copthorne Hotels as its official hotel partner.
Hyundai signs on as Chelsea sleeve sponsor
English Premier League football club Chelsea has today (Monday) unveiled Korean automotive company Hyundai as its new sleeve sponsor.
Chelsea links up with Sony Music
The Sony Music division of electronics giant Sony has entered into a partnership with English Premier League football club Chelsea.
Chelsea strengthens African ties with double deal
English Premier League football club Chelsea has agreed sponsorship deals with Nigerian beer brand Star and Unilever-owned antiperspirant Rexona.
Chelsea extends deal with Singha
Thailand-based beer brand Singha has renewed its partnership with English Premier League football club Chelsea.