Chelsea FC
Breaking Barriers – Rexona & Chelsea FC
In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.
Support Someone Else – Three & Chelsea FC
Over the 2020-21 Christmas holiday, Chelsea teamed up with shirt sponsor Three for a pandemic support initiative that encouraged UK sports fans to support each other over the festive season.
Club Together – Cadbury & 20 UK football clubs
Cadbury’s umbrella 2020-21 initiative leveraged its 20 individual UK football club partnerships through a programme of over 100 activations aimed at reinforcing its positioning as part of country’s cultural fabric.
Yokohama Commercial Prank – Yokohama & Chelsea FC
In October 2021, Chelsea official tyre partner Yokohama teamed up with 90min to showcase the brand’s fun side with a prank-style viral featuring Timo Werner, Mason Mount and Jorginho.
Chelsea delivers new sponsorship addition with Zapp deal
English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster
It’s a Chelsea Thing – Nike & Chelsea FC
Creatively inspired by London’s 1960s Op-Art movement, Chelsea’s 2021-22 season shirt launch campaign was fronted by young players from across the club’s teams and amplified by kit partner Nike and shirt sponsor Three.
Chelsea agrees training kit deal with Trivago, aims to ‘attract younger brands’
Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.
Virtual Kit Launch – Three & Chelsea FC
In July 2020, as the pandemic curtailed live events, new Chelsea shirt sponsor Three worked with the club and its kit supplier Nike on an augmented reality kit launch campaign.
Chelsea FC Women signs N+1 Singer as first shorts sponsor
Women’s Super League club Chelsea FC Women has signed London-based investment bank N+1 Singer as the club’s first shorts partner.
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
Gaming Safety Video – Delta Airlines & Chelsea FC
In 2016-17, Delta leveraged its Chelsea partnership to refresh its in-flight safety video with an animated film featuring stars Willian, Gary Cahill and César Azpilicueta.
#PowerOn – Duracell & Chelsea FC
In December 2019, battery manufacturer Duracell became the first brand to sign-up to one of Chelsea’s trial, short-term partnerships.
Chelsea struck £40m-per-season Three deal in-house
Chelsea Football Club sourced its new main shirt sponsorship deal with the UK-telco Three from its in-house team, SportBusiness has learnt
Hyundai FC – Hyundai & Chelsea FC
Chelsea official automotive sponsor and sleeve sponsor Hyundai expanded its ‘supporters first’ #ForTheFans concept through the ‘Hyundai FC’ grassroots football programme.
1xBet adds Chelsea to football portfolio
Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
Singha extends long-running Chelsea partnership
Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
Liverpool, Spurs fans urge sponsors to forfeit Champions League final tickets
Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final
Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying about £5m (€5.4m/$6m