Müller increases support of British Athletics
British Athletics appoints PHAR in search for lead partner
Müller extends British Athletics backing
Müller signs National Sponsor deal with European Athletics Indoor Championships
Müller extends British Athletics partnership
Dairy products manufacturer Müller has extended its partnership with the British Athletics governing body until the end of 2019.
Sainsbury’s exits British Athletics partnership
UK supermarket chain Sainsbury’s has exercised its right to withdraw from its four-year sponsorship of the British Athletics governing body at the midway point of the deal.
P&G expands sports portfolio with British Athletics deal
Household goods company Procter & Gamble (P&G) has expanded its commercial portfolio in sport by signing up as a partner of the British Athletics governing body.
British and German athletics federations diverge on sponsorship impact of hosting major events
British Athletics, the UK governing body for athletics, and its German counterpart, the Deutscher Leichtathletik-Verband (DLV), have given mixed responses to the question of whether hosting upcoming World and European Championships have helped generate increased sponsorship revenue.
Sainsbury’s bags four-year deal with British Athletics
UK supermarket chain Sainsbury’s has extended its co-operation with British Athletics under a new four-year deal.