Basketball Bundesliga
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MHP re-ups with local Basketball Bundesliga team
Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.
Basketball Bundesliga partners with fitness brand Gymper
Germany’s Basketball Bundesliga (BBL) has entered into a partnership with the Layenberger Nutrition Group, whose Gymper fitness brand will benefit from exposure on referees’ jerseys.
Deutsche Telekom to title sponsor BBL Pokal
German telco Deutsche Telekom has agreed a deal for its MagentaSport service to become the new title sponsor of the BBL Pokal domestic basketball competition
Basketball Bundesliga signs partner, Skyliners pen extension
German Basketball Bundesliga club Fraport Skyliners has extended a deal with its title sponsor, while the league has entered into a partnership with fences and gates manufacturer Ranko.
Otelo keeps line open with Alba Berlin
Telecommunications provider Otelo has renewed its premium partner agreement with German Basketball Bundesliga team Alba Berlin.