Aston Villa

Football
Industry Moves

Adrian Filby, the long-standing commercial director at Scottish Premiership club Celtic, has joined English Premier League outfit Aston Villa as chief commercial officer.
Football

Betano is using its front-of-shirt deal with Aston Villa to support its launch in the UK. Matthew Glendinning speaks to Julio Iglesias Hernando, chief commercial officer for the betting firm, and Villa's president of business operations, Chris Heck.
Football
Sponsorship & Marketing

Premier League club Aston Villa is set to announce a kit supplier deal with Adidas, bringing an end to its tie-up with rival sportswear company Castore after two seasons
Football

Gambling platform BK8 fulfilled its long-term aim of becoming a front-of-shirt sponsor of a Premier League club when an agreement with Aston Villa was announced in June. Matthew Williams examines the deal in greater detail and speaks to the brand's European managing director, Michael Gatt about the reaction from fans.
Football
Sponsorship & Marketing

Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role
Football
Sponsorship & Marketing

Online automotive retailer Cazoo has announced that it will not renew its shirt sponsorship agreement with Premier League club Aston Villa following its expiry at the end of the 2022-23 season and amid…
Football
Sponsorship & Marketing

Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’. The
Football
Sponsorship & Marketing

Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits
Football
Sponsorship & Marketing

Aston Villa has become the latest English Premier League club to sign a kit supply agreement with Castore
Football
Licensing & Merchandising

English Premier League club Aston Villa has added payment provider Jeton Wallet to its sponsorship portfolio
Football
Sponsorship & Marketing

Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season
Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed up energy drink brand Monster Energy as a sponsor
Football

In November 2019, eToro leveraged its six Premier League club sponsorships to promote the ‘Fan Financial Statement’, a report that showed how fans were – and weren't – getting value-for-money from their spending on football.
Football

Isobar and Aston Villa developed an immersive digital platform specifically to launch the club's 2018-19 kits.
Football

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Football

Newly-promoted Premier League club Aston Villa has signed its first ever shirt sleeve deal with Asian betting and gaming brand BR88
Football

Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner
Football

English Championship football club Aston Villa has agreed a three-season deal that names Italian sportswear brand Kappa as its principal partner and kit supplier