AFL (Australian Football League)
Features
Auskick at Home – National Australia Bank & the AFL
AFL’s NAB-sponsored children’s participation drive pivoted to the virtual in 2020, with a series of player-fronted skill spots helping young Auskickers stay connected to the program while their local competitions were on hold.
Grand Final Customer Reward Campaign – NAB & AFL
National Australia Bank's 2019 AFL Grand Final activation offered its customers an all-expenses paid experience promoted through an integrated paid, owned and earned campaign.
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
AFL Women’s naming rights – National Australia Bank & the Australian Football League
National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.
BankWest beats burger chain to go state-wide with West Coast
AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…