Accor
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
Accor adds ALL deal to Rugby World Cup sponsorship
Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
Play Limitless – Accor ALL and Paris Saint-Germain
Paris Saint-Germain primary partner Accor leveraged the tie-up through the 2021-22 season to consolidate the 2019 launch campaign for its ALL loyalty programme through a multi-market, player-fronted ‘Play L…
France’s SailGP team adds ICM.com, ALL as new sponsors
France’s SailGP team has agreed sponsorship deals with investment house ICM.com and ALL-Accor Live Limitless, the lifestyle loyalty programme of Hotel group Accor.
Accor backs Paris 2024 and 2023 Rugby World Cup
French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…