US sports broadcaster ESPN has signed a host of new sponsors for this year’s edition of the winter X Games action sports event.
Harley-Davidson, Jeep, LifeProof, Monster Energy, The Real Cost, Geico and Polaris have all agreed to return as official sponsors for the event, which takes place from today (Thursday) until January 28 in Aspen, Colorado, in the US.
Botanicare, Great Clips, Netflix Original Series ‘Altered Carbon’, SoFi, Nobis and Zelle have signed up as new sponsors for this year’s event and will have access to a range of benefits.
In addition, Comcast Xfinity, D’Angelico, Hibachi4Hire, Home Team BBQ, Munch, iHeartRadio, Wendy’s and White House Pizza will carry out a series of product displays and on-site activations at the X Games.
All sponsor packages also include content creation and rights to the official marks and logos of the event.
In addition, sponsoring companies will have a media presence during event broadcasts, as well as prominent positions across X Games social platforms and on-site VIP experiences.