Winners Alliance to manage cricketers’ collective commercial rights

(Alex Davidson/Getty Images)
(Alex Davidson/Getty Images)
Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Cricket

PCB media-rights revenue hit by lack of India matches

17 Apr 2020
Cricket

Goldmedal scores naming rights to West Indies-India T20 series

28 Jul 2022
Cricket

Gabba naming rights put on market

7 Mar 2019
Cricket

BCCI invites bids for title sponsorship rights

1 Aug 2023
Cricket

Goldmedal Electricals take 'powered by' rights to West Indies-India ODI series

22 Jul 2022