Werder Bremen renews partnership with poultry brand

German Bundesliga football club Werder Bremen has extended a partnership with poultry brand Wiesenhof.

The brand, which began sponsoring Bremen in 2012, will remain the club’s shirt sponsor until June 2017.

Werder Bremen’s chief executive Klaus Filbry said: “Over recent years, Wiesenhof has been very active by our side. In difficult sportive times, they have intensified their activities and remain supportive as we consequently implement Werder’s strategy and ensure our team and club are well prepared for the future.”

Peter Wesjohann, chairman of the board at Wiesenhof, added: "We have identified that fans not only care about football but also have a strong interest in food matters and our company."