French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup.
Veuve Clicquot, part of the Moet Hennessy stable of products, will be the exclusive Champagne for the 10-team tournament being played across 11 venues in England and Wales from May 30 to July 14.
In the beverages category, UK drinks brand Thatchers Cider last month signed on as the official cider of the World Cup.