Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.
The new agreement will run for four years, from 2015 until 2018.
Under the deal, US Assure will acquire the naming rights to the Touchdown Clubs located inside the team’s EverBank Field home stadium. The spaces will be known as the US Assure Clubs from the 2015 season.
In addition to the naming rights, season ticket members in the clubs will have access to various enhanced member benefits during Jaguars games.
Ty Petway, chairman and chief executive officer of US Assure, said: “We think the concepts for a renovated club under the US Assure name will not only benefit Jaguars fans but also make EverBank Field and our community more attractive as we work to become a destination for premium sporting and entertainment events.”
US Assure first began its partnership with the Jaguars two years ago when it sponsored the team during its appearance in the NFL International Series in London. This relationship was expanded last year to include new in-stadium video boards that were used to promote US Assure throughout NFL regular-season games.