Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year.
BYU was one of Nike’s first college sports partners, dating back to the 1970’s. In 1996, BYU became among the first college sports programmes to wear Nike uniforms.
The new agreement includes cash compensation for BYU Athletics, increased royalty rates and more than double the previous annual deal value.
Phil Knight, Nike co-founder and current chairman emeritus, said, “We’ve had a relationship with BYU for nearly 40 years now. We don’t have a better relationship in the country than the one we have with BYU. We are very proud of it. We love the relationship and the programme.”
BYU director of athletics, Tom Holmo, added: “One of my fondest memories as a player, coach and administrator at BYU is our long-standing, great relationship with Nike From the very start — when LaVell Edwards and Phil Knight became friends in the late ’70s — to the present time, Nike has been a wonderful partner.”
BYU is currently independent in football but is a member of the West Coast Conference in other sports.