The National Hockey League’s New Jersey Devils have signed a “significant” multi-year sponsorship deal with sports betting platform Unibet.
It follows sports betting partnerships already made by Devils’ ownership group Harris Blitzer Sports & Entertainment with FanDuel, William Hill US and Caesars Entertainment.
The latest deal includes significant in-arena presence at the Prudential Center, a digital presence, and fan and hospitality experiences for Unibet customers.
Ice hockey Hall of Famer Martin Brodeur, the former Devils’ goaltender and franchise icon, will become a Unibet brand ambassador and help introduce the company to New Jersey.
The Kindred Group-owned Unibet is new to the New Jersey market, having debuted an online casino product in the state earlier this summer. It will introduce a sports betting platform and app in New Jersey later this month and plans to expand into Pennsylvania later this year.
Read this: HBSE cashes in on NJ sportsbook legislation, more deals to come