The New Jersey Devils are continuing to capitalize on legal sports betting within their home state by announcing a third deal with a sportsbook.
The NHL team’s partnership with FanDuel, the daily fantasy sports company and recently minted bookmaker, includes exposure during all Devils’ regular-season home games via an in-ice logo, a new NHL sponsorship inventory.
It will also give spectators at the Prudential Center in-arena access to FanDuel’s app for in-game betting options.
The deal follows similar partnerships with William Hill and Caesars Entertainment in recent weeks.
Also on Monday, the NHL announced that FanDuel has become a sports betting partner of the league, as well as its official daily fantasy sports partner.
FanDuel will have access to the NHL’s real-time, verified game data feed, in a deal similar to one the league recently reached with MGM Resorts International. It will also be given marketing opportunities at marquee events such as the NHL Winter Classic and the NHL All-Star Game.
As with the MGM deal, the NHL will be able to influence the types of bets made available by FanDuel.
“Having a direct relationship gives us the input to do that and that’s important to us, because some bets make more sense than others. Or saying it differently, some bets make less sense than others,” NHL commissioner Gary Bettman said. “That’s something we’re going to keep an eye on.”