Toyota ends NFL’s search for automotive sponsor

(Thearon W. Henderson/Getty Images)
(Thearon W. Henderson/Getty Images)
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here

Read this next

American Football

Brand USA deal marks another presenting sponsor switch for NFL's London Games

2 Oct 2023
American Football

NFL's Commanders signs Verizon as first major sponsor under new ownership

17 Aug 2023
American Football

Engelbert Strauss named first multi-year German sponsor of NFL's Chiefs

8 Feb 2023
American Football

NFL signs up OId El Paso as sponsor in UK for second year running

10 Dec 2020
American Football

NFL adds Subway as sponsor in multiyear deal

31 Jul 2020