Motorsport’s Formula E Championship has signed a partnership with Tag Heuer as it continues to build up to its debut campaign in September 2014.
The Swiss luxury watchmaker will serve as official timekeeper, official watch and chronograph and founding partner of the electric car-racing series.
Tag Heuer Professional Timing, the company’s timekeeping division, will provide all live timings for the championship’s 2014 season, which will take place at 10 street circuits in locations such as London, Rome, Los Angeles, Miami, Rio de Janeiro, Buenos Aires and Beijing. The Tag Heuer brand will also appear on track signage at all races.
“Tag Heuer has also been deeply involved in sustainable development for years, with for example solar roofs providing electricity in our Swiss facilities,” Jean-Christophe Babin, president and chief executive of Tag Heuer, said. “In 2010, we organised with Tesla the very first ever world tour in a 100% electric GT car and in 2011, we signed on with the Electric Masters Kart in Paris Bercy. So Formula E is a natural fit.”