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PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)

Paint and coatings manufacturer Sherwin-Williams has agreed a multi-year sponsorship deal with the IndyCar North American motor-racing series.

Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.