PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)

Paint and coatings manufacturer Sherwin-Williams has agreed a multi-year sponsorship deal with the IndyCar North American motor-racing series.

Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.

US motor-racing series IndyCar has secured internet company Angie’s List as title sponsor of its Grand Prix of Indianapolis event through 2016.

State business recruitment agency the Indiana Economic Development Corporation has signed a sponsorship deal with its local NBA basketball team the Indiana Pacers.

Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.