Swisscom to end 20-year sponsorship of Swiss Ski

(Photo by Francis Bompard/Agence Zoom/Getty Images)

Swiss telco Swisscom will end its 20-year sponsorship of the Swiss Ski Federation after the 2021-22 season.

Swisscom took on the role of general sponsor overnight in 2001, following the grounding of the national carrier Swissair, which dissolved in 2002. Swisscom’s current contract expires in April 2022 and will not be renewed.

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