Nielsen Sports
Study: European sports sponsorship market grows to record €20.7bn
Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92b
Nielsen and Fnatic study shows growing value of esports sponsorships
A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.