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Hisense signs UFC sponsorship centered on smart TV distribution of UFC Fight Pass

(Photo by Chris Unger/Zuffa LLC via Getty Images)

Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs.

The distribution and marketing collaboration will centre on UFC Fight Pass, the subscription streaming service for combat sports, which will be released on VIDAA-powered Hisense and Toshiba smart TVs.

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