Belgian Football Association (KBVB/URBSFA/KBFV)

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup

Running through the Covid-affected 2020-21 international season, Bednet and ClassContact activated their partnership with the Royal Belgian Football Association (KBVB/URBSFA) for a kids’ cause campaign which connected the men’s national team training sessions to unwell children confined to bed.

Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026