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Polish FA teams up with Coca-Cola

The Polish Football Association (PZPN) has agreed a sponsorship deal with soft drinks manufacturer Coca-Cola.

The two-year deal begins on August 1 and runs until July 31, 2020.

Coca-Cola will serve as an official sponsor of the men’s and women’s national teams, the U21 side, other youth teams and the Łączy Nas Piłka online portal.

Coca-Cola will benefit from in-stadium brand exposure during Poland matches, as well as promotion during press conferences, online advertising and match tickets.

“Cooperation with the PZPN is a natural continuation of the brand's broad involvement in sports activities, both on the global and local levels,” Damian Podawca, senior brand manager at Coca-Cola Poland Services, said. 

“We can already confirm that Coca-Cola is preparing a series of activities related to the image of representation for consumers. The presence is planned both in the media and in trade, thus building commitment around the brand and partnership with the national teams.”