The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier. The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.
Mutual insurance company Aésio Mutuelle has extended its front-of-shirt sponsorship with French Ligue 1 club AS Saint-Étienne in a deal brokered by the club’s exclusive marketing agency Sportfive.
French Ligue 1 club AS Saint-Étienne has extended with long-standing kit supplier Le Coq Sportif. The deal follows the five-year contract signed between the pair in 2015.
AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.